Dalton Agency Brings McDonald's® Street Marketing To Life
Dalton Agency's largest client McDonald's is all about community and having fun and what better way to embody the family friendly values of the Golden Arches than bringing the brand to life. The Mickey D's® Street Teams in the Jacksonville, Savannah, and Orlando markets have been successful doing so by creating new and innovative ways to engage the consumer in the places where they work and play by using street, guerrilla, and experiential mediums in many various forms.
When trying to engage the consumer through field marketing, Dalton Agency's primary goal is to maximize impressions by allowing the consumer to touch, feel, see, and taste the brand and ultimately owning the event whenever possible. Dalton Agency creates market ownership by using tools such as 15' tall inflatable Golden Arches, the Mickey D's Ice Breakerz Break Dancing Team, mobile sampling unit, Angus Third Pounder Burger Guerrilla Stunts, giant Frappé scavenger hunts, and by utilizing radio and television personality endorsers at events.
The Mickey D's Street Team has been involved with such major events as Red, Hot & Boom, July 4th Celebration, in Altamonte Springs, FL with an estimated attendance of 200,000, The Ancient City Crawfish Boil in St. Augustine, FL with guest performances by Snoop Dogg, 3 Doors Down, and The Presidents of the United States of America, and The St. Patrick's Day Celebration in Savannah, GA with an estimated 400,000 in attendance.
In 2009, the Dalton Agency's Orlando Street Team boasts approximately 1 Million direct impressions through its field marketing program.