It is always important to be cognizant of what other brands are doing around you. Notice and take note. While picking up wings for a Super Bowl party while in Austin, Texas, I noticed that Pluckers Wing Bar, a local wing joint, had a 20' mobile wing joint that they would take to events throughout the region where they would sell their famous wings. The product prices are printed directly on the creative making them not only visible while the mobile unit is being used at an event, but while on road as well. The creative mirrors its online branding as well which is plus for brand consistency. This mobile money maker is a great example of taking your brand on the road, getting creative, and becoming experiential.