I finally signed up for Sponzai, one of Izea's newest creations that allows the blogger to "sell" a blog post to any brand willing to pay for it. It is similar to several of Izea's previous innovations such as the original PayPerPost concept, but instead of pre-paid posts that are created by the brand. This pairs the blogger and the brand together dependent on what the actual blog is about. This is of course to gain a much more targeted audience for a particular brand. Dragon Blogger did a great job of describing the program. I mean you wouldn't want to have a man blogging about how much he enjoys Parent's Choice Baby Formula, would you?
Posted via email from Non-Traditional Marketing Mash by Omarr Cantú
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