Sunday, June 21, 2009

Beall's Pink Flamigo Day Field Marketing


This weekend's field marketing adventures were filled with a Florida heat wave, gulf coast humidity, and many, many Flamingos. Well sorta, more like the plastic lawn ornaments that scream Americana. This weekend was also an exciting one for me in that I had the opportunity to execute a PR stunt outside of my Central Florida region and for Beall's Retail Stores, a client that I do not typically assist.

The Dalton Agency staff successfully executed a Florida wide PR stunt that incorporated field marketing, interactive, and traditional media relations. The Dalton Team came together to execute the placement of 100 pink flamingos at several stores in the Tampa Bay area in celebration of National Pink Flamingo Day. Real Estate signs were also placed at each location urging anyone looking for some last minute Father's Day Deals to visit to download a coupon to save $10 on any purchase of $50 or more, which is a pretty good deal considering the tough economic times. The stunt was a success in that it was picked up by several deal outlets including Dealio, Fat Wallet, Digg, several publications including Treasure Coast Palm, and Tampa Bay News Station Channel 10.
There were many logistic challenges that the Dalton Team overcame to pull this one off for our client, Beall's, however it was a huge success and Over all this stunt was a ton of fun and a big success.

On a personal note, it was almost refreshing to get out of the Orlando area to execute an event. With so much going on with the extremely fast paced, ever changing world of the Central Florida McDonald's account, it was fun to have the chance to execute in a market that I am not as intimately associated with as I am in Orlando.


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