McDonald’s Street Team Hits the Road with One BIG Burger
Posted on Dalton Agency Blog 21 September 2009 by Sean Woodland
The McDonald’s street team hit the road for a beefy marketing campaign September 16-18 to promote the NEW Angus Third Pounders and their BIG TASTE. The Mickey D’s “Construction Crew” began the tour in Savannah, then made their way to Hinesville, Jacksonville, Orange Park and Orlando.
The team used a crane to hoist a giant burger banner over restaurant locations, gave free samples of the Angus Third Pounders and gave coupons to passersby. Street team members rocked their construction gear to be safe around the equipment, including McDonald’s hard hats and Construction Crew T-shirts. Radio remotes played at some locations, urging listeners to spot the giant banner and come in for a delicious, free sample. Mushroom and Swiss, Deluxe, and Bacon and Cheese are the three new Angus Third Pounder options.
Daltonites that worked the tour included: Bill Kral (foreman), Carol Dobbs, Megan Denk, Anna Burns, Omarr Cantu, Will Kelly, Tracy Daniels and Marvecia Robinson.
In the Orlando Market, the Mickey D's Construction Crew teamed up with Clear Channel's 101.1 WJRR, @1011WJRR.
In the Orlando Market, the Mickey D's Construction Crew teamed up with Clear Channel's 101.1 WJRR, @1011WJRR.
Check out the video below of the McDonald’s street team on the trip and don’t forget to try the NEW Angus Third Pounder!
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