McDonald’s Street Team Hits the Road with One BIG Burger

McDonald’s Street Team Hits the Road with One BIG Burger 

Posted on Dalton Agency Blog  21 September 2009 by Sean Woodland

The McDonald’s street team hit the road for a beefy marketing campaign September 16-18 to promote the NEW Angus Third Pounders and their BIG TASTE. The Mickey D’s “Construction Crew” began the tour in Savannah, then made their way to Hinesville, Jacksonville, Orange Park and Orlando.

The team used a crane to hoist a giant burger banner over restaurant locations, gave free samples of the Angus Third Pounders and gave coupons to passersby. Street team members rocked their construction gear to be safe around the equipment, including McDonald’s hard hats and Construction Crew T-shirts. Radio remotes played at some locations, urging listeners to spot the giant banner and come in for a delicious, free sample. Mushroom and Swiss, Deluxe, and Bacon and Cheese are the three new Angus Third Pounder options.

Daltonites that worked the tour included: Bill Kral (foreman), Carol Dobbs, Megan Denk, Anna Burns, Omarr Cantu, Will Kelly, Tracy Daniels and Marvecia Robinson.

In the Orlando Market, the Mickey D's Construction Crew teamed up with Clear Channel's 101.1 WJRR, @1011WJRR. 

Check out the video below of the McDonald’s street team on the trip and don’t forget to try the NEW Angus Third Pounder!

Dalton Represents McDonald's at Largest Back to School Event in Southeast

Historically the Dalton Agency has been very involved when it comes to special interests such as charities and philanthropies. The agency is currently involved with several organizations such as Ronald McDonald House Charities in three markets and is the agency of record for the American Heart Association.

Recently we had the opportunity to represent McDonald’s of Central Florida along with Prestige Health Care at the largest back to school charity event in the southeast; Healthy Heroes Back To School Bash at Amway Arena onAugust 8, 2009. This was the second year that McDonald’s has sponsored the event that has grown exponentially since is creation 5 years ago. The event actually doubled in size from last years!



Here is a snap shot of what transpired:

• 120 volunteers assisted at the day of the event.
• Over 25,000 thousand in attendance which was more than American Idol
• Just under 10,000 back packs distributed
• Hundreds of immunizations and school physicals
• Over 40,000 various types of school supplies
• Hundreds of hair cuts

Orlando Sentinel, Sun Sentinel, and Fox 35 all covered the event.

Major Sponsors of the event included: Prestige Health Care, McDonald’s, The Orlando Magic, Pepsi, The Christian Service Center, The Fun Spot, The City of Orlando, Wal-Mart, The Orange Blossom Family Health Center, Central Florida Family Health Centers, Orange County Public Schools.