Monday, October 11, 2010

Ronald McDonald, Wendy, and The King Eat Undercover at @Hooters

I saw this out of the ordinary commercial and had to find it and share. What makes this non-traditional is that the Hooters has decided to take the gloves off and start swinging to gain market share in the quick service restaurant arena against giants, in order of market share, McDonald's, Wendy's, and Burger King.

Now why has Hooters, a mid-tier fast casual, opted to lower their prices and lower the gloves to take cheap shots at the QSR giants? Easy. Economy. Granted Hooters is pushing the Mouthwatering Burger only on Mondays, but that is even more reason to view them as a force to be reckoned with in the current burger war that has been plaguing QSRs over the course of the last year.

This stunt is designed to upset the continuous flow of the market place on Mondays. I am sure that there will not be many soccer moms toting several young children lining up every Monday evening for dinner, that is not the target demo, however those young men who don't have much cash burning in their wallets would much rather purchase a $5 burger meal form an attractive woman than a clown.

Brands usually refrain from attacking the signature icons of competing brands in order not to seem crass, but Hooters has opted to remain, "Delightfully Tacky, Yet Unrefined."


Omarr I. CantĂș
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Posted via email from NonTraditional Marketing Mash by Omarr CantĂș

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